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An Important Job!
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One of the most important elements to a CTR program is the person selected to perform the role of Employee Transportation Coordinator (ETC). The ETC is the vital link because he or she will be the spokesperson, public relations representative and administrator of the CTR program. ETCs are also educators, facilitators, promoters and motivators. |
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What Does an ETC Do?
ETCs are a point of contact between:
- The employer and its workforce to implement, promote, and administer the organization's CTR program.
- The employer and local jurisdiction to track your employer's progress in meeting CTR requirements.
Here are some examples of specific tasks an ETC will perform:
- Meet with employees to talk about the benefits of carpooling, bicycling, or riding the bus.
- Assist employees with ridematching to form carpools or vanpools.
- Promote the worksite CTR program to employees by producing and distributing information pieces.
- Coordinate the distribution and collection of biennial CTR surveys to all affected employees (or perform equivalent data measurement).
- Track employees' participation in specific program elements.
- Complete the Employer Annual Report and Program Description.
- Evaluate CTR program and enhance as necessary to improve results.
- Brief management on the CTR program's progress.
How is an ETC Selected?
ETCs can be found at any level or in any department in an organization. In many cases, an ETC is a member of the human resources department, since many of the functions of CTR are related to personnel management; or in some organizations ETCs are facilities or parking managers. Regardless of the ETC's position in the organization, what is most important is the ETC's interest in CTR, and their ability to work with other employees and manage the elements of a worksite CTR program.
Although employers are free to designate anyone as their ETC, experience has shown that the most successful ETCs share many of the following abilities and characteristics:
- Access to management and other employees.
- Ability to work well with people.
- Excellent communication skills.
- Flexibility in work responsibilities and schedule to implement and promote a worksite CTR program.
- Superior organization and coordination skills.
- Ability to access and use a computer.
- Interest in commute alternatives, or someone who already commutes by bicycle, carpool, vanpool, walking, or bus.
It is important to keep management informed of your jurisdiction's CTR ordinance requirements, as well as survey results and program development. The ETC will need management's support to design a well-rounded program. Without ongoing two-way communication and collaboration between the ETC and management, it will be difficult to achieve CTR success.
Making this Position Work for You
Being an ETC is a terrific opportunity to show people what you can do. Not only are you helping your organization do its part to reduce traffic congestion, fuel consumption, and air pollution, you also get a chance to show your employer your skills as a project manager. Some managers have told us that they see the ETC position as an excellent proving ground for future job growth within the company. After all, your CTR program will only be as successful as you make it.
Also, imaging how great your ETC experience will look on a resume. For example, you will:
- Manage a program.
- Supervise a CTR committee.
- Be creative (use your imagination to design promotions and publicity materials).
- Have greater visibility within the organization.
- Make contacts with other ETCs.
- Generate positive publicity for your company.
- Develop written and verbal communication skills.
Sample Employee Transportation Coordinator Job Description
The Employee Transportation Coordinator (ETC) oversees the design and implementation of the worksite commute trip reduction program and is responsible for the administration of the program. Selecting the right ETC is critical to the success of the program. His/her duties may include, but are not limited to, the following components.
Policy Planning and Implementation:
- Develops and updates company's commute trip reduction program and policies.
- Reviews, evaluates and provides input to new commute transportation policy proposals.
- Implements commute trip reduction strategies.
- Monitors related legislation.
- Analyzes data and survey results to make program enhancement recommendations.
- Promotes development of facilities to accommodate commute alternatives such as lockers, showers, and bicycle racks.
- Develops and administers worksite's Guaranteed Ride Home (GRH) program.
- Supports flextime for commuters and alternative work schedules.
- Promotes safe bicycle use.
- Reviews parking policies and monitors preferential parking use.
- Develops incentives for carpool/vanpool parking.
Program Management:
- Manages worksite commute programs.
- Informs all employees about commute alternatives.
- Maintains current ridesharing and vanpool data files.
- Coordinates employee vanpool and carpool ridematching program.
- Maintains current commute alternative information bulletin boards in key locations within the company.
- Maintains samples of CTR program promotional and educational materials distributed throughout the year.
- Performs the annual distribution of information to all employees about company's specific CTR program.
- Completes Employer Annual Report and Program Description Form and submits to jurisdiction by applicable deadline.
Marketing:
- Actively and continuously markets alternative transportation modes.
- Organizes company information events to promote commute alternatives.
- Develops employee commute trip reduction incentives.
- Establishes employee award or recognition program.
- Seeks and encourages management support for commute trip reduction programs.
- Develops and distributes newsletters and promotional information.
- Participates in regional campaigns to promote commute alternatives.
Information Processing:
- Collects and analyzes information pertaining to employee transportation issues and commute trip reduction policies.
- Examines current literature on commute alternatives and attends workshops, training session and informational meetings.
- Provides transportation information to management and employees.
- Holds employee transportation fairs and takes part in new employee orientation sessions.
- Maintains and updates alternative transportation information.
- Prepares articles for newsletters, e-mail messages and employee information packages.
- Provides personalized assistance to employees seeking information about commute alternatives.
Program Evaluation:
- Monitors worksite progress toward reductions in single occupant vehicle (SOV) and/or vehicle miles traveled (VMT).
- Distributes and collects baseline/measurement Commute Trip Reduction Program Employee Questionnaires (surveys) to achieve at least a 70 percent response rate.
- Records and updates statistical information on numbers of employees using alternative transportation and employees using flextime and alternative work programs.
Liaison:
- Functions as a liaison between company and legislative committees, transportation associations and other private or public transportation groups or committees.
- Coordinates worksite CTR committee activities.
ETC Skill Requirements:
- Capacity to work independently and demonstrates initiative.
- Excellent communication skills; written and oral.
- Excellent people skills.
- Ability to be enthusiastic and accessible to all employees.
- Professional appearance.
- Computer literacy in word processing, graphic programs, spreadsheet applications and database management.
- Organizational and program management skills.
- Experience in marketing/sales.
Preferred Skills:
- Experience in transportation demand management.
- Four-year degree is beneficial.
- A user of commute alternatives.
- Enthusiasm.
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Programs > Transportation > Commutes > Tools for Worksites > ETC
