Management support is getting the support of your managers for CTR - this could mean your immediate supervisor all the way up to the CEO or director. In order to make your program a success, it will be helpful to ask management for resources and support, including time, money and their enthusiasm.
Why is it important?
Management support is crucial to the success of any CTR program, so don't be afraid to ask management for help.
If management actively demonstrates their commitment to protecting the environment, conserving energy, and contributing to the well being of the community, employees will be much more likely to participate.
Some managers fear different ways of working, such as telework.
Organizations that have executives and managers who carpool, ride the bus, walk or bicycle to work - even on an occasional basis - send a strong, positive message about corporate culture and environmental priorities. Even if they won't participate, having management presence in your program means it is officially sanctioned by your organization.
As your program gets into full swing, Senior Management will require information about the effectiveness of program components before they make subsequent allocations of resources.